The Decoupling Method Harvard Teaches First

What WOW Mentor dissected is a single proposition: digital disruption is not a flash of genius but an engineerable process. You map the customer value chain that Harvard teaches on day one of an MBA, the series of activities we perform to acquire, use, and dispose of things, then break off the weak link customers hate most and steal that activity. Uber broke off matchmaking, not the car; PillPack broke off the pain of organizing pills, not taking them. Because activities come in only three kinds, value-creating, value-capturing, and value-eroding, decoupling comes in only three kinds, and investors prize the value-creating decoupler most. The cold truth is that disruption is not the same as profit, and the enduring point of entry, even in the age of AI, is wherever money, time, or effort makes the customer unhappy.