Make Them Line Up: The 8 Laws of the Oversubscribed Business and How to Engineer Demand

This episode is WOW Mentor's teardown of the book "Oversubscribed." The premise is that businesses don't win by chasing customers but by engineering the tension between demand and supply so customers line up. It walks through the profit gap between Rolex and the airlines, the power of "your people" as shown by Tom Cruise and Metallica, the 7-11-4 method that converts strangers into fans, and Glastonbury's signal-collection model with its weapons of official capacity and transparency. The second half covers aligning logic, emotion, and urgency to make buying conditions right; setting your own rules; building an ecosystem, empathy, and remarkability; and engineering a year as three campaigns — the perfect repeatable week, the quarterly spotlight, and the annual big message. It closes on the four-person campaign team and the opportunity of a global era.