Offer & Pricing
A price list is a strategy document. From grand-slam offers to SaaS pricing experiments — companies that changed growth by changing how they charge.
Contents
- 01
Hormozi's Grand Slam Offer: making your offer incomparable
Alex Hormozi · Acquisition.com
The offer equation Alex Hormozi built inside gym businesses — dream outcome, perceived likelihood, time delay, effort. We follow the four levers with real numbers and show how they pull you out of price competition.
- Value equation: (dream outcome × perceived likelihood) ÷ (time delay × effort and sacrifice)
- Shrink the denominator instead of the price — speed and convenience are the most underused levers