Zero-to-One Growth Loops
The first 1,000 users never come from ads. Teardowns of hand-built growth loops, from the original record.
Contents
- 01
Airbnb's first 1,000: founders with a camera in New York
Brian Chesky · Airbnb
Founders shooting listing photos themselves, the Craigslist cross-post, and what 'do things that don't scale' actually looked like as daily work.
- Supply quality creates demand — the asymmetry inside every marketplace
- Photography was not a product feature; it was supplier onboarding made physical